What meat do I eat?

Posted in Branding.


What meat do I eat? This is a question that many consumers ask themselves nowadays. The need for knowledge about what meat one eats is increasing. Indication on meat packages of origin and living conditions of the animals that they eat are already an answer to this. However, information about which part of the animal will be bought is often missing on the label.

PIK Vrbovec meat products has found a simple but effective solution for this issue by showing a diagram or meat cuts and shades the part that will be bought.