Pork be inspired launched

Posted in Platforms.

DES MOINES, Iowa, March 4, 2011 /PRNewswire/ -- With a new focus on reaching creative, flavor-seeking home cooks who already prepare, eat and love pork, the National Pork Board today announced a new branding position celebrating pork's ability to offer a wide range of options in the kitchen.  With PORK® now as the brand, the new campaign of: Pork® Be inspired(SM) shows pork's place in almost any menu, day part, cuisine and lifestyle, based on pork's unique combination of flavor and versatility as the source of kitchen inspiration.